In essence, publications introducing Estonia as a travel destination manage Estonia’s reputation and are designed for dissemination in the target markets. The target group of the publications is a potential foreign tourist who has not yet made a travel decision in favour of Estonia, but who is looking for additional information in order to add Estonia to their list of possible travel destinations. Aimed at generating the initial motivation, the brochures must point out the strengths of Estonia as a travel destination in as simple, brief and attractive a marketing format as possible and convince tourists to make their travel decision in favour of Estonia.
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General Introduction of Estonia
This brochure contains a brief introductory overview of Estonia as a travel destination. The target group consists of potential tourists who have not yet decided to travel to Estonia, which is why the brochure strives, as simply and attractively as possible, to emphasise the strengths of Estonia as a tourism country and convince the undecided tourist to choose Estonia as the next travel destination. The publication introduces Estonian culture, history, traditions,nature and way of life, proceeding from the core values of Welcome to Estonia (contrasts, first and fast, clean and northern, available, romantic). The structure of this brochure comprises four topics: city holiday, health holiday, Estonian differences and nature holiday.The author of this brochure is Madis Jürgen.
Estonian Travel guide
This brochure is for those potential individual tourists who have already decided to come to Estonia and are now planning the trip in detail. The brochure offers three well-depicted routes to different regions of Estonia (the northern coastline, the southern Estonia and Estonian's eastern border) with many illustrations and descriptions of the sights the tourist will encounter.The brochure text author is Ulvar Käärt.
Map of Estonia
Cultural holiday in Estonia
The brochures describes different possibilities for spending a cultural holiday in Estonia. The brochure contains a brief overview of Estonian museums, festivals and the songfestival tradition, also of Estonian literature and Estonian food traditions as these are important value components of Estonia's folk culture and modern-day culture, too.
Incentive and Conference Tourism
The brochures is for foreign companies that organise incentive and business tourism and for foreign corporations that are searching for new locations and possibilities to´organise bonus and motivational trips for their staff or customers. The text author of this brochure is Toivo Tänavsuu.
This brochure is fornature-oriented tourists and it contains recommendations and ideas about what can be seen and done in the Estonian nature. The brochure text author is Ulvar Käärt.
Wellness Holidays in Estonia
Introduction of Estonia: voice-over presentation
This voice-over presentation facilitates introduction of Estonia as a travel destination for foreign tourists. The presentation covers four topics - city-break in Estonia, Estonian differences, nature holiday and wellness holidays in Estonia.