It surprises the visitors with its bilingual place names, beautiful sandy beach, pine tree forest and is considered one of the best places for birding/birdwatching in Estonia.

Noarootsi is a settlement area of Estonian Swedes who arrived to the coastal areas and islands of Estonia in the 13th century. Swedes lived there until in 1939, when the Soviet Union's army bases were brought to Estonia and Noarootsi became a border zone. Most of the Swedes then left Estonia and were replaced by war refugees from Ida-Viru county and Ingria.

A new era in Noarootsi's colourful history started at the end of 1980 when the border zone disappeared and the local residents could return to their homes. In 1988 the first folk day celebrations were organised.

The landscape in Noarootsi is dotted with small lakes and thickets of reeds – tens of thousands of birds touch down here on their spring migration. You can wander along beautiful beaches in Österby. A very rare species in Estonia, the white beech, grows in the grounds of Pürksi Manor.

Noarootsi is a perfect place for hiking, sailing, hunting, wind surfing, bird watching and especially attractive for people interested in Soviet/military history and Swedish history.

Noarootsi makes an excellent stopping point on a coastal tour.