Despite receiving visitors from around the world, alcohol, handicrafts and luxury items are still cheaper in Estonia than most other EU countries, which is what attracts so many to come shopping in Estonia.

Shopping is fun and easy in Estonia. Larger shops and shopping centres are usually open late 7 days a week. Most credit and debit cards are widely accepted, though you should stock up with some cash when travelling to the countryside or buying tickets for public transport. You can read about the opening hours and payment options in more detail in the shopping information section of our website. 

Best of shopping: what to buy?

Many tourists enjoy bargain hunting, finding antique furniture and icons; books; jewellery; alcohol; textile and wooden handicraft items.

Estonian handicraft is known for its long tradition and quality.

Textile: look for natural fabrics like wool, cotton and linen. Knitting, crocheting and embroidery traditions in Estonia date back centuries and you can find items here like nowhere else in the world. Hunt out traditional, black Muhu slippers with colourful flower embroidery, knitted scarves from Haapsalu (which have earned a nickname of the “miracle in lace”) and crocheted table cloths and curtains.

These days, you can find unique designer clothing items with traditional ethnic elements in most handicraft shops and markets – but to be sure to get the best of the best, treat yourself to a self-guided design shopping tour in Tallinn!

Wooden kitchen utensils sold inEstonia are mostly carved from the juniper tree. Forks, knives, scoops, beer mugs, bowls, plates… just name it. A good tip is to smell the knife before buying, as fresh natural wood and especially juniper should have a long-lasting distinct and very pleasant smell.

Ceramic and glass products are widely available in souvenir shops, supermarkets and specialised galleries. 

Traditional Estonian jewellery is quite rustic, and the best known is the circular one-pinned Seto brooches made from silver or copper. Modern day jeweller seems to have a much lighter approach. Visit galleries, art shops and designer jewellers and you may be surprised by the light and elegant pieces.

Estonian antique shops and galleries are ideal for those looking for art, furniture, books or music instruments. From military and Soviet memorabilia to household items used by peasants and luxurious china from manor houses, you are likely to find a bargain.Estonia is a known destination for professional Orthodox icon seekers, too. And a good tip to know is that restoration, preservation and conservation of antiques inEstonia is very cheap compared to European prices without any compromises on the quality.

One of the things Estonians are very proud of is the uncompromised approach to food production – chocolate, preserves, milk products, smoked sausages… Food and sweets make wonderful souvenirs and are always special treats for friends and family back home.

Matryoshka dolls (also called the Russian dolls) and amber prove popular with tourists but they are actually not Estonian. Matryoshka dolls are from Russia and amber is usually from Lithuania.