Press trips

Thank you for your interest in Estonia!

Though we would be glad to lend a helping hand to everyone, our scope of activities is limited. Below, you'll find our basic guidlines and information about the assistance that we're currently able to provide. 

Basic guidelines:

  1. You represent media from our target market (FIN, RUS, LAT, GER, UK, NOR, SWE, JPN, CHN, USA);
  2. If you are not from our target market, we only host TV, national-coverage press or bloggers/vloggers/instagrammes with significant number of followers in Europe, USA, Japan or China;
  3. You are able to demonstrate that your readers/viewers are more interested in travelling abroad or are more frequent travellers than the average population in the target country;
  4. Your readers/viewers match our target group – curious open-minded people;
  5. We prefer the channels related to our key experiences: nature, food, family, maritime, spa&wellness;
  6. The article/show will be published within 12 months after the visit;
  7. Journalists should be prepared to submit a letter of assignment on the publication's letterhead from their editor indicating intent to publish their feature or article along with a recent copy of the publication they are writing for;
  8. Please contact us at least four weeks before your trip;
  9. For reporting purposes we request the signatures of all media trip participants to acknowledge their arrival in Estonia;
  10. Please understand that our primary goal is to assist media who can provide editorial coverage of Estonia as a travel destination and we may not be able to accommodate spouses, children or accompanying visitors.

The assistance we provide:

  1. We put together itineraries based on your interests.
  2. Interview opportunities with famous (or not so famous but exciting) Estonians.
  3. We can cover max 3 overnights in Estonia, local transport, entrance to attractions and some dinner/lunch opportunities.
  4. We can cover the international travel costs (case by case).
  5. Image and footage of Estonia.

Ready to get started and begin your journey discovering Estonia? Please complete the press application form