By now, 48 nationwide trips have been organised in Estonia, introducing a whopping 243 local tourism attractions and enterprises to the world. Even though the campaign is only at its halfway mark, it has already reached about 90 million people in 102 countries, received 2.1 million video views and 419,000 reactions from potential visitors. The #EstonianWay hashtag has been used on social media over 1,600 times.
An NHL hockey legend from Finland, a Telegraph journalist from Great Britain, a Russian TV diva, a French Michelin star chef, a German TV journalist, Swedish reality TV star, Latvia's most famous pop band, an instagrammer with 2.7 million followers globally, Czech travel vloggers, a Brazilian TV host – a total of 48 guests to date have taken Estonia and the local special experiences to about 90 million people.
Noteworthy outlets that have covered the events of the campaign include the Evening Standard, Yahoo News UK, The Telegraph, Iltalehti, Swedish TV4, Nyheter24, Aftonbladet, ARD/3Sat, ZEIT, CGTN, Skaties.lv, Vesti, Fantástico – a total of several dozen publications and broadcasts.
In addition, this week the #EstonianWay campaign was announced as a finalist in 6 different categories in the Golden Egg 2019 creative festival. Winners will be announced at the Golden Egg gala event this Friday, 15th of March!
Get in on the action and share experiences the Estonian way on your channels as well: estonianway.com!