Thanks to the Urbancows project, the diversity, uniqueness and beauty of the coastal meadows is preserved. In order to introduce the plant and animal species of the coastal meadow to locals and guests, the city created tourism infrastructure comprised of bird watching towers on the Mai and Raeküla beaches, information stands, a hiking trail with a viewing platform by Tervise Paradiis Spa Hotel and more.
For the past few summers, the Blue Flag has been waving at Pärnu beach. The Blue Flag is an internationally recognised ecolabel showing that the beach is managed in an environmentally sustainable way, the water is clean and the surrounding environment is clean and safe.
As an extra eco-friendly gesture, Pärnu beach also has three water fountains with clean drinking water, from which anyone can fill their water bottles.
Bicycle Green Pärnu
The nature of Pärnu can be discovered by bike or on foot. Every year, new light traffic roads are constructed in Pärnu – currently, there are more than 70 km worth.
In spring 2018, three bicycle counters were erected around the city that gather statistics on light traffic users. According to the counter, an average of 895 people use bicycles every day, and this number is growing steadily.
- In 2018, Lonely Planet included Pärnu in its list of top ten lesser-known beach cities
- In 2019, Pärnu was chosen as the best health and wellbeing destination in Estonia by European Destinations of Excellence
- In 2020, Pärnu was chosen as one of the top hundred sustainable destinations in the world by sustainable tourism organisation Green Destinations
- In 2020, Pärnu was the recipient of the award for the most sustainable tourist destination by the Baltic Sea
- Kihnu island, as part of the territory of Pärnu, and Kihnu culture are on the UNESCO intangible cultural heritage list
- In 2009, Soomaa national park in the Pärnu area, which belongs to a European nature reserve network, won first place in a contest for hidden gems