Source: Rasmus Jurkatam
To inspire members of the media and influencers and to introduce the best of Estonia, we organise individual and group press trips.
Press trip criteria
Dear journalist / content creator! Before applying for a press trip, please read our criteria to find out if you qualify. We are currently asking that all media are either fully vaccinated or have a certificate of recovery valid in the six months prior to travel. The costs of any necessary testing must be covered by the applicant. The application form can be found below.
- You represent media from one or more of our key markets: Finland, Latvia, Germany, United Kingdom, Norway, Sweden, Japan, USA (exceptions can be made for well-known TV shows or high-visibility national media in other countries).
- If you are a social media influencer (blogger, vlogger, Instagrammer), you have a significant number of followers in Europe, USA, Japan.
- You can demonstrate that your audience is curious, open-minded and interested in or are frequent international travellers.
- Your channel/platform is preferably related to nature, authentic culture, or food.
- Your content will be published within 12 months of your visit.
- If you are a journalist, you will need to submit a commissioning letter from your editor on their letterhead confirming intent to publish your feature or article along with a recent copy of the publication itself
Please submit an application for a press trip at least four weeks before your trip. As our primary goal is to assist members of the media who can provide editorial coverage on Estonia, please understand that we may not be able to accommodate spouses, children or accompanying visitors. Signatures of all media trip participants are requested to acknowledge their arrival in Estonia.
Group of people going hiking in bog
Andres Raudjalg
Press trip assistance
- Itineraries based on your interest.
- Interview opportunities with Estonians.
- Reimbursement for up to 3 nights of accommodation in Estonia, local transport, entrance to attractions and some dinner/lunch opportunities.
- Reimbursement for international travel costs (case by case).
- Images and video footage of Estonia.
Apply for a press trip
The Estonian Tourist Board understands and appreciates the value of media coverage and is pleased to offer press trip support to journalists, bloggers and photographers. In order to accommodate these visit requests, we require all journalists to complete the following standard media application form.
Please provide the following information with as much detail as you can and send it to us at least four weeks in advance of your preferred travel dates.
