Taevaskoja, South-EstoniaSource: Taevaskoja, South-Estonia

Swedish 2024 FAM trip May 14 - 18

Visit Estonia welcomes the Swedish FAM group to South-Estonia - our cultural cradle!

Visit Estonia is delighted to greet You in Estonia and call out to culture scouts, natural nomads and flavour seekers! A country where the social influencers are centuries old, where attitudes merge a Nordic mindset with medieval mystery, where the fast food comes as fast as it grows and where fewer crowds lead you to deeper conversations.

This time we set out to introduce our 'deep south' and the cultural angle - our European Capital of Culture, Tartu and a part of its diverse surrounding known in Estonia for the hilly landscapes, lakes and regional pride. We hope that you will enjoy the discovery of our university town's laid back atmosphere, the taste of local produce and the cherished traditions. Below you will find your programme, details will be added along the way.

We provide a return flights from Stockholm (or Copenhagen or Göteborg) or ferry to Tallinn - the schedules you will also find below.

Scroll down for more information and articles!

Rotermann, Tallinn

Source: Visit Estonia

Your programme:

DAY 1: Tuesday, May 14th

Arrivals to Tallinn at different times:
10:20 - three guests; 10:45 - one guest; 11:20 one guest; 16:00 two more guests;
Everyone will be arranged a pickup and transfer to the city centre.
You will be met by Visit Estonia representative, Kristiina Talisainen.

11:15 the day starts with a visit to the newly opened PoCo, a pop art museum and is introduced by its founder, Mr. Linnar Viik. After the visit, a short walk around the Rotermann area, a former derelict industrial district, now home to a new inofficial city centre.
12:30 light lunch close by, in Levier, in joins Visit Tallinn's Silja Hurskainen
14:00 a walking tour starts. A 15-minute walk from the Rotermann Quarter to the Old Town. Visit to the Tallinn Town Hall, an important landmark dating back to the 13th century and introduced by Ms. Ivi Jürgenson (in Swedish). There may also be some medieval suprises along the way!

15:15 visit to the newly renovated Niguliste Museum, one of the city's most popular sights and home to some of the most important art treasures in Tallinn. Introduction (in Swedish) by Ms. Merike Kurisoo.
16:00 – 17:15 guided tour (in Swedish) in the Old Town. Enjoy the views from Toompea Hill and see some of the most important sights 

17:15 check in and settling in the very central Nordic Hotel Forum hotel. Option to use their wellness area - bring a swimsuit!
18:45 gathering in the hotel lobby for a short drive to dinner
19:00 dinner in restaurant Tuljak located at the Pirita seaside promenade, next to Kadriorg park 

Tallinn old town

Source: Visit Estonia

DAY 2: Wednesday, May 15th

09:00 off to Tartu, the university town and European Capital of Culture 2024
The drive takes ca 2,5hrs - you can attend to work (wifi available) or just chill in the bus;
11:30 upon arrival our first stop is to visit the main landmark, Estonian National Museum, a significant place for the whole of Estonia - a swedish language museum tour will be provided;;
Next up: the creative city Aparaaditehas, where we also have lunch in the restaurant Aparaat; Merje Laimets from Visit Tartu will join the lunch, so prepare your questions of all things Tartu!; 
On the same premises lies the shop of a small distiller Peninuki and we will be tasting their creative produce; 

16:30 check-in to the historical boutique hotel Antonius, facing the education cradle - Tartu University.
Tartu is very compact, with most sights, restaurants and nightlife nestled across a couple of parallel streets. Being the second largest town in Estonia and a hot bed for creative and scientific culture, there is always something on from theatre performances to concerts and festivals.
Before dinner, we will have a small old town tour as well as a peek to Toompea Hill. The tour starts at 18:00, will be in swedish and the guide will meet us at the hotel. 
19:00 dinner in Humal  the restaurant is 10min walk from the hotel

Tips for the next time in Tartu: the bohemian and creative side, the wooden districts and street art of Karlova and Soup Town, why not get a tour on an e-bike! Or, a 1h trip on a historical barge along the river Emajõe (this time around not enough time😊)


Source: Tartu

DAY 3: Thursday, May 16th
09:00 please be checked out - we take our luggage to the bus and our discoveries continue in South-East Estonia, the hilly landscapes, regional delicacies and traditional folk culture of Seto Kingdom. The day will be rather full with different experiences, so take your curiousness and best of energy! Also, we won't be coming to the hotel before dinner - everything will happen in the same go.
09:00 drive to direction Värska, first stop Värska farm museum to learn about Seto's farm life and have a browse in their lovely museum shop.
12:00 we drive through ''Saatse boot'' - a section of Russian territory on the road from Värska to Saatse
12:20 Seto gastronomy workshop where we make some local dairy product called "sõir", followed by a typical homestyle lunch in the home restaurant Maagõkõnõ.
14.15 a visit to the Old George's soap shop. A great example of running a successful business in a very remote place! Handmade soaps and good stories!
15.15 Obinitsa gallery: meet a creative couple Evar (artist, silversmith, musician) and Ülle (playwright, poetess, musician). Block printing workshop: be an artist and create your own practical souvenir: a printed shopping bag!
16:00 Obinitsa museum: an exhibition about seto singing and Seto woman's life in history.
Dress up like a Seto: one of the guests gets a chance to dress up in the colorful Seto clothing. A real show for everyone!
16:45 a small concert of Seto leelo: Seto leelo belongs to the UNESCO list of Intangible Cultural heritage

17:30 a short tour of Ilmaveere Centre in Obinitsa, a brand-new accommodation and event venue
18:00 dinner at Ilmaveere Restaurant

20:30 drive back to Tartu for an early night in. Check-in to hotel Lydia. The hotel features a wellness area (open till 23:00) - unpack your swimsuit if interested!

Seto Kingdom Days

Source: Visit Estonia

DAY 4: Friday, May 17th
08:30 drive back to he capital, making a stop in a charming small town Viljandi (almost) on the way. A walk in the Fortress ruins by the lakeside and the town's cobblestoned streets with small wooden houses 
11:30 a house tour and refreshment break at a boutique hotel Schloss Fellin.
12:00 drive back to Tallinn, arriving at 14:00 - Silja from Visit Tallinn will meet the group again;
Afternoon programme discovering Telliskivi Creative District
First visit - the Seaplane Harbour, fresh out with a revamped display. We will make a 45min tour.
15:00 one guest departs towards the airport for a departure, the rest of the group's next stop - a short break at Fotografiska at Telliskivi, followed by a guided walk to take in the vibe of the area. 
16:30 - some more guests depart towards the airport, three who will stay, move for a check in to Mövenpick hotel, in the quiet part of the city centre.
19:00 dinner with Visit Tallinn's Silja in UMA restaurant, a new restaurant located in the seaside Noblessner area, a former shipyard, now home to galleries, eateries, brewery and more. The transfer will take you from the hotel to the dinner at 18:45 - Silja from Visit Tallinn joins in.

PS Mövenpick Hotel also has a small wellness area - reason to take out the swimwear again.


Source: Visit Estonia

DAY 5: Saturday, May 18th
For the two remaining guests who plan to enjoy their last morning in Estonia, we are proposing some options: either a couple of hours extra activity (cycle tour?), a museum visit, site inspections or spa, according to your preferences.
Visit Tallinn can provide also Tallinn Cards for individual exploration if that's preferred!
12:15 transfer to the airport for one guest
16:45 transfer to the ferry terminal D for the last guest


Tallinn old town

Source: Tallinn

Your contacts:

Kristiina Talisainen
B2B Marketing
Visit Estonia / Estonian Tourist Board, mob: 00372 5288088

Silja Hurskainen
Visit Tallinn, mob 00372 5689 2560
Tallinn Card 

Aviareps, Visit Estonia representative in Sweden
Pamela Pizarro

Visit Tartu 

Visit Viljandi
Marko Medar

Hotel Nordic Forum, Kersti Vaino, Sales and Marketing Director
Hotel Antonius, Tartu, Karlis Hallik, Front Office Manager
Hotel Lydia Tartu, Marje Kallion, Group Sales Manager
Hotel Ilmaveere, Setumaa, Kadi Kãppa
Hotel Mövenpick, Tallinn, Ando Saar,, Sales Director
Hotel Schloss Fellin, Viljandi 

Setomaa Tours
Helen Külvik

PoCo pop art museum
Mr. Linnar Viik, founder 
Bookings for groups, tours and event: 

Restaurant Olde Hansa
Ms. Tiina Jurjeva, managing director 

More info on Olde Hansa 

Niguliste museum
Merike Kurisoo, Programme manager, curator 

Our old town tour guide
Ms. Kristel Kääramees

Fotografiska Tallinn 
Ms. Keit Pajust, Head of events and corporate sales 

Telliskivi area tour guide
Ms. Katrin Roomet

Iglupark (Igloo offices, accommodation and saunas): 

Activities for groups in Tallinn

Spas in Tallinn