Press trips for media

Source: Visit Estonia / Rasmus Jurkatam

Press trips for media


We believe that personal experience in the destination gives the best perception of the country. To inspire the travel writers and to introduce the best of Estonia, we are organising individual and group press trips for media from our key markets.

To be considered to join the press trip, please read first our criteria and fill in the media form.

Press trip criteria

  1.  You represent media from our key market: Finland, Russia, Latvia, Germany, United Kingdom, Norway, Sweden, Japan, China, USA;
  2. If you are writing for other countries, please note that sometimes we exceptionally only host well-known TV shows or high visibility national-coverage media;
  3. If you are a social media influencer (blogger, vlogger, instagrammer), then bear in mind we are hosting only influencers with significant number of followers in Europe, USA, Japan or China;
  4. You are able to demonstrate that your readers or viewers are more interested in travelling abroad or are more frequent travellers than the average population in our key market;
  5. Your readers or viewers match our target group – curious open-minded people;
  6. We prefer the channels related to our key experiences: nature, authentic culture, food.
  7. The article or TV show will be published within 12 months after the visit;
  8. Journalists should be prepared to submit a letter of assignment on the publication's letterhead from their editor indicating intent to publish their feature or article along with a recent copy of the publication they are writing for;
  9. Please contact us at least four weeks before your trip;
  10. For reporting purposes, we request the signatures of all media trip participants to acknowledge their arrival in Estonia;
  11. Please understand that our primary goal is to assist media who can provide editorial coverage of Estonia as a travel destination and we may not be able to accommodate spouses, children or accompanying visitors.

The assistance we provide:

1. We put together itineraries based on your interests.
2. Interview opportunities with Estonians.
3. We cover max 3 overnights in Estonia, local transport, entrance to attractions and some dinner/lunch opportunities.
4. We cover the international travel costs (case by case).
5. Image and footage of Estonia.

 Ready to get started and begin your journey discovering Estonia?
Please complete the press application form.