Estonian Tourist Board

Welcome to Estonian Tourist Board's information hub to the travel industry professionals!
Here we have collected some useful links to help you put together a wholesome picture of Estonia as a travel destination.

Our mission here at Visit Estonia is to encourage the visitors to come and discover our little country and make sure that Estonian tourism products are internationally competitive for these visitors to feel good. 

In selecting our activities, we wish to:

  • foster first visits from long haul target markets and repeat visits from closer countries,
  • increase the number of visitors for off-season,
  • prolong the duration of stay,
  • broaden the customer base with travellers of different interests and ages, with higher demands and bigger expenditure.

In marketing, we focus on the following target markets with the highest potential to deliver revenues from marketing investments:

  • first priority: Finland, Russia, Latvia
  • secondary priority: Sweden, Norway, Germany, the United Kingdom, the Netherlands, Belgium, Spain, France
  • domestic tourism,
  • distant markets: China, Japan, USA.

Irrespective of the target market, our main marketing channels are the tourism information system /, as well as social media channels.

In neighbouring countries, we focus on the B2C marketing. We promote Estonia through campaigns, showcases, press trips, travel fairs and public relations.
As for the distant and secondary priority markets, we focus on B2B marketing, i.e. we address our promotion to the travel trade to widen their product selection. Main activities include workshops, contact events, showcases, fam trips and travel trade fairs, webinars and e-learning.    

We work side by side in planning our marketing with tourism companies and organisations. This collaboration also includes sharing expenses for the organisation of events, participation in fairs, etc.

For product development, tourism companies are offered:

  • trainings in collaboration with regional tourism organisations,
  • support for tourism investments, focusing on major projects and big events that enhance the reputation of Estonia.

This video rounds up what Estonian Tourist Board has been up to on 2019: