Welcome to Estonian Tourist Board's information hub to the travel industry professionals!
Here we have collected some useful links to help you put together a wholesome picture of Estonia as a travel destination.
Our mission here at Visit Estonia is to encourage the visitors to come and discover our little country and make sure that Estonian tourism products are internationally competitive for these visitors to feel good.
In selecting our activities, we wish to:
In marketing, we focus on the following target markets with the highest potential to deliver revenues from marketing investments:
Irrespective of the target market, our main marketing channels are the tourism information system puhkaeestis.ee / visitestonia.com, as well as social media channels.
In neighbouring countries, we focus on the B2C marketing. We promote Estonia through campaigns, showcases, press trips, travel fairs and public relations.
As for the distant and secondary priority markets, we focus on B2B marketing, i.e. we address our promotion to the travel trade to widen their product selection. Main activities include workshops, contact events, showcases, fam trips and travel trade fairs, webinars and e-learning.
We work side by side in planning our marketing with tourism companies and organisations. This collaboration also includes sharing expenses for the organisation of events, participation in fairs, etc.
For product development, tourism companies are offered:
This video rounds up what Estonian Tourist Board has been up to on 2019: