Estonia to become the cover star of Globe Magazine

Source: Mariann Liimal, Visit Estonia

Estonia to become the cover star of Globe Magazine

A new edition of Globe Magazine with millions of readers has been published with Estonia on its cover. The press visit of the award-winning freelance journalist Todd Pitock to Estonia was organised by the Visit Estonia team.

Globe Magazine is a magazine that is published every Sunday, and it has over half a million paper readers and two million online readers. The magazine is published in the US, and it is popular in the Boston area and more widely in the Atlantic Coast.

“The journalist was here for a week. After introducing Tallinn, we took him to Tartu, Võrumaa, Setomaa. He was interested in the fact that Estonians love and maintain their forests and sauna traditions in a digitally advanced society. Start-ups and e-residency with Mooska smoke sauna formed a triggering contrast that captured his attention,” Head of Foreign Media of Visit Estonia Eeva Lillemägi described.

Enjoying spring water after smoke sauna

Photo by: Mariann Liimal, Visit Estonia

The story that appeared on the cover of Globe Magazine is all the more gratifying that the US is one of the main distance markets for Visit Estonia to cooperate with in order to attract guests. When looking at the sector of tourism, the travellers from the US spend the most in Estonia, and the same goes for travellers from Norway.

The visit of Todd Pitock to Mooska sauna will soon be published and added to the experience videos of the two-year marketing campaign -  #EstonianWay - of Visit Estonia.

Last updated : 09.05.2019