Spread across what is now really three disciplines – Skate, BMX Street and BMX Park – the BMX aspect has long been a top global draw for the elite in both divisions, drawing as it did riders from Costa Rica, Mexico, Chile, Russia and so on. On the skateboarding side, 2018 marked a definite shift towards bigger international names with Pedro Barros, Thrasher Magazine's skater of the year Jamie Foy and the Floridian game-changer Zion Wright all in attendance for the first time.
So why do people fly in from all over the world to snowbound Estonia to take part in this weekend?
Well, from the riders' perspective there is the broadcast audience which all told during and post runs into millions now via various outlets, but for everybody else in attendance there is the opportunity to get the band back together during a dead weekend in the middle of winter while everyone else is busy giving up on life and being chippy on the internet.
In some respects, in as much as the idea of a mixed format, dead-of-winter weekend contest can ever be a good one, Tallinn is kind of ideal to stage it: the placed is geared towards winter and modern life positively hums here despite it being Brass Monkeys outside (and it is).
The internet airline revolution also throws up these anomalies which make opportunities to hit events like this far more straightforward than they might first seem.