Suspended tourism campaigns and tourist visas. Visit Estonia have suspended all B2C and B2B tourism marketing in Russian market. Currently, also issuing tourist visas to citizens of the Russian Federation has been temporarily suspended.
Free admission to museums. More than 60 Estonian museums and exhibition institutions have decided to grant free admission to Ukrainian war refugees on the basis of a document certifying citizenship. The aim of the initiative is to facilitate the adaptation of war refugees to Estonia.
Visit Estonia works hand in hand with Invest in Estonia and Work in Estonia. Visit Estonia (Estonian Tourist Board), Invest in Estonia and Work in Estonia are three branches of the same organization and function which is marketing of Estonia. There is a special web-page for Ukrainians with versatile information about visa, medical help, free school and kindergarten, e-residency and founding business for Ukrainians. There is also an information line to advise companies affected by the war and to map out problems, enterprises can call or describe their problems in the web environment.
Central webpage „For Ukraine!". From the very beginning, it has been a central website for donating, coordinating donations, and sharing information and accounts from trusted donor organizations.
An all-time record from Latvia, Finland is recovering very slowly
When comparing statistics from January 2022 to those from January 2019, the number of nights spent in accommodation establishments was:
- 52% less for international tourism than in January 2019
- 15% more for domestic tourism, i.e. January 2022 set a new record for domestic tourism
In addition to domestic tourism, Latvian tourists set an all-time record for overnight stays in January, with 16% more overnight stays in accommodation establishments than in January 2019.
In contrast, tourism from Finland is recovering very slowly. In January 2022, Finnish tourists spent 68% less nights in accommodation establishments than in January 2019.
There were fewer overnight stays in 2019 by tourists from the following countries: Lithuania (28%), Germany (56%), Great Britain (66%), Sweden (72%), Russia (78%). At the same time, there was a significant increase last year, in November and December for example, in overnight stays from Spain and France.
The number of overnight stays of domestic tourists increased the most in Tallinn, compared to both January 2021 and 2019. However, domestic tourism in Tallinn only covers a small part of the decline in foreign tourism (compared to January 2019, there were 11,100 more overnight stays by domestic tourists in Tallinn but 82,600 less overnight stays by foreign tourists in 2022). Therefore, compared to 2019, overnight stays in Tallinn have actually recovered least. However, in some counties with a lot of domestic tourism, the number of overnight stays reached new records in January 2022: Viljandi, Järva and Rapla counties.