The making-of Diamond Hard by singer Kerli

Source: Brian Ziff

The making-of Diamond Hard by singer Kerli

In her new music video Diamond Hard, Estonian songstress Kerli finds herself caught in a whimsical battle between forces of light and darkness. Scenes are shot on sandy shores where the Baltic Sea meets dense pine forest. The legends of Vägi, the Evil Eye and the werewolf come to life through stunning costumes and visuals, bringing archaic Estonian folklore into the 21st century. 

Organic inspiration

Around 6,000 years ago ancient Estonians held spiritual beliefs closely connected to nature. One such belief was the concept of Vägi: an innate power present in every human being, guiding one through life. Vägi is represented by the white Shamanic figure, seen performing rituals like singing sacred songs, throwing salt and visiting sauna to nurture one's inner power. 

Opposing forces

"I am caught between the light and dark. I don't even know which side wins - which wins is the instinct"

Photo by: Anrike Piel

It was also believed, like in many cultures, that the eyes are the window to the soul and that Vägi-harming ill intentions can be transferred through a glance. This is why the Evil Eye, embodied by the dark figures, is the biggest enemy of Vägi. To win the battle between light and darkness, Kerli reverts to her primal instinct, symbolized by the crystal werewolf. "We have this saying to 'run wolf'... you would just cover yourself in wolf skin and you would go and just run with the wild".

Exploring North Estonia in the footsteps of Diamond Hard

Between Heaven and Earth

"We came to Loksa, which is about 50 kilometres from Tallinn, it's in Northern Estonia where a lot of our legends come from. It's a magical place"

Photo by: Anrike Piel

Diamond Hard was filmed on location in Loksa, North Estonia. Just 50 kilometers from the capital Tallinn, one finds themselves in the serene wilderness of Lahemaa national park. Visitors to Lahemaa can hike and traverse bogs for a chance to see lynxes, bears, wolves and rare birds. Kõrvemaa nature reserve is an expansive forested area located just south of Lahemaa and has plenty of wooded trails also suitable for cross-country skiing in winter.

Pay a visit to one of the quaint fishing villages Kasmu or Võsu to experience a slower paced coastal way of life, then stay the night at one of the many historical manor houses scattered throughout the northern countryside. Palmse and Vihula Manors offer luxurious accommodation and first class dining. On the other hand, be sure not to miss restaurant MerMer for a cosy, homestyle culinary experience in a wooden cottage. Valgejõe Veinivilla wine farm on the southern edge of Lahemaa offers the unique opportunity to taste wines made from local berries. 

Last updated : 22.04.2021