#EstonianWay

"From the food, to the people, to the gorgeous architecture and landscape –Tallinn exceeded all expectations and was truly one of the most fun trips I’ve ever been on."

Cait Weingartner

lifestyle blogger

Forest and Nature

Ashwin Bhardwaj

Canoeing the #EstonianWay

We invited journalist Ashwin Bhardwaj over to Estonia to try out things the Estonian Way.
#EstonianWay of traffic jam with Phoebe Smith

Traffic jam the #EstonianWay

One of the only traffic jams you’ll find in Estonia is on the boardwalks of a nature reserve on a sunny day. Travel writer Phoebe Smith skips the congestion by going off-trail bog walking.
Harmony the #EstonianWay with Kristine Garklava

Harmony the #EstonianWay

In the forests of South Estonia, two architectural masterpieces let visitors tune in to nature. TV host and journalist Kristine Garklava visits both to achieve pure harmony with the wild.
Fresh juice the #EstonianWay

Fresh juice the #EstonianWay

In early spring, you can drink birch sap moments after it pours out of a tree. Birdwatcher and activist Mya-Rose Craig checks out the tapping process and tries fresh birch juice for herself.
Spying the #EstonianWay with Mya-Rose Craig AKA Birdgirl

Spying the #EstonianWay

The 380+ bird species spotted in Estonia annually make it one of Europe’s best places for bird watchers like Mya-Rose Craig to stake out and do some spying (on birds, that is).
Choral music the #EstonianWay

Choral music the #EstonianWay

Come explore the raw beauty of North Estonian nature and the Estonian way of music – choral singing – with world-renowned composer Bob Chilcott.
Estonian way of romance

Romance the #EstonianWay

See how to plan a rustic, Estonian date on the heart-shaped lake with Erik Nilsson, participant on the Swedish reality TV show Farmer Wants a Wife.
Date night the #EstonianWay with Aleksandr Snitovskii

Date night the #EstonianWay

Aleksandr Snitovskii sets off for a date with Valeriya on the winding coast of Estonia.

Sports and Adventure

Playground the #EstonianWay

Playground the #EstonianWay

Estonia is known for some pretty crazy sports – from kiiking to sauna marathons – so it may not surprise you that even kids’ playgrounds can be quite extreme!
Karina Oliani

Diving the #EstonianWay

Karina Oliani, an extreme athlete from Brazil, goes to Rummu quarry to try diving the Estonian way.
Motocross the #EstonianWay with Edavardi

Motocross the #EstonianWay

A little snow doesn’t stop adrenaline junkies from racing off-road motorcycles in Estonia. Join Latvian rapper Edavārdi as he takes Europe’s largest stationary indoor motocross hall for a spin.
Hugo Décrypte

Island hopping the #EstonianWay

See why island hopping gets better in Estonia during winter with French YouTuber Hugo Décrypte.
Beach fun the #EstonianWay with young pro skateboarder Sky Brown

Beach fun the #EstonianWay

We introduced skateboarder Sky Brown to a new sport – slacklining – and proved it doesn’t have to be summer to enjoy the beach in Estonia.
Swinging the #EstonianWay with Petra Martin

Swinging the #EstonianWay

Journalist Petra Martin of Germany’s Bayerischer Rundfunk takes on Estonia’s extreme form of 360-degree swinging called ‘kiiking’.
Safari the #EstonianWay

Safari the #EstonianWay

Rubén Díez aka Lethal Crysis takes the wheel in an adrenalin-filled safari the #EstonianWay – which, of course, ends with sauna!

Food and Drink

Baking bread the #EstonianWay

Baking bread the #EstonianWay

Luxury travel expert and Harper’s Bazaar journalist Anthony Berklich learns to make traditional rye bread with former First Lady of Estonia.
PrettyAndFun

Superfood the #EstonianWay

American blogger Cait Weingartner discovers how Estonians do superfood while foraging wild dandelions.
Wasabi the #EstonianWay with Satoshi Miyagawa

Wasabi the #EstonianWay

Satoshi Miyagawa, a Japanese startup promoter, tries out ‘wasabi’ the #EstonianWay from a wild, local plant.
Island life the #EstonianWay with TV food presenter Alexei Zimin

Island life the #EstonianWay

Star Chef and food journalist Alexei Zimin embarks on a cooking trip off the beaten track to the little known Estonian island of Viirelaid.
Kipper the #EstonianWay with Jack Stein

Kipper the #EstonianWay

Herring is a fish both Brits and Estonians will recognise, but celebrity chef Jack Stein puts yet another unique spin on British kipper by using traditional, Estonian ingredients.
Making gin the #EstonianWay with Ivan Glushkov

Making gin the #EstonianWay

GQ Russia journalist Ivan Glushkov learns the basics of Estonian gin distilling tradition on the island of Saaremaa.
Pierre Mathon

Preparing for winter the #EstonianWay

Come along with Michelin star chef Pierre Mathon as he preserves local Estonian food for winter.
Chocolate the #EstonianWay with Alla Dovlatova

Chocolate the #EstonianWay

A gourmet dessert gets a healthy, Estonian twist when actress Alla Dovlatova and her kids try making chocolate infused with kama – a traditional mix of grains.
##EstonianWay of eating in the wild with Heston Blumenthal

The Estonian way of eating in the wild

After a long morning walk in a still bog, join celebrity chef Heston Blumenthal for the Estonian version of al fresco dining.

Relaxing and Sauna

Ritual the #EstonianWay with Todd Pitock

Ritual the #EstonianWay

Smoke, steam, ice and moonshine: U.S. journalist Todd Pitock explores four of the elements that create a physical and spiritual healing experience in a Võrumaa smoke sauna.
Anthony Panza

Going to the sauna the #EstonianWay

Experience a true Estonian smoke sauna – and a dip in a frozen lake – with YouTuber & BMX athlete Anthony Panza.
Shai Chung

Yoga-ing the #EstonianWay

Come along with American blogger Shai Chung as she tries yoga on a river, the Estonian way.
Date night the #EstonianWay with Aleksandr Snitovskii

Date night the #EstonianWay

Aleksandr Snitovskii sets off for a date with Valeriya on the winding coast of Estonia.
Relaxing the #EstonianWay with cross-country skier Frode Estil

Relaxing the #EstonianWay

We invited Norwegian former cross-country skier Frode Estil to Estonia to try relaxing the Estonian way.
Marianne Zitting

Sauna the #EstonianWay

Marianne Zitting, a journalist at Finnish newspaper Iltalehti, experiences a unique type of Estonian sauna.
Massage the #EstonianWay

Massage the #EstonianWay

How will British chef & TV host Jack Stein handle the Estonian way of massage – whisking – which involves a sauna and a bundle of twigs?

City and Culture

Mustafa Kacar

Street fashion the #EstonianWay

Social media influencer Mustafa Kacar creates DIY street fashion with Estonian designer Roberta Einer.
#EstonianWay of shopping with Valeriya Sokolova

Shopping the #EstonianWay

Russian Instagram blogger Valeriya goes on a hunt for the most stylish present in Tallinn.
Spring cleaning the #EstonianWay

Spring cleaning the #EstonianWay

What’s it like to be a modern-day chimney sweep? Michael Friemel, host of the German travel show “da will ich hin!” on ARD/3sat, finds out.
Museum the #EstonianWay with Indra Salcevica

Museum the #EstonianWay

Fashion stylist Indra Salcevica discovers how The Estonian National Museum tells the story of a nation through surprising, interactive technology that’s anything but boring.
Skyscraper the #EstonianWay

Skyscraper the #EstonianWay

Follow the Prague-based travel vloggers behind Honest Guide as they climb Tallinn’s tallest medieval structure: St. Olaf’s Church.
Visiting a museum the #EstonianWay

Visiting a museum the #EstonianWay

Visiting Estonian museums is an interactive experience. Russian actress Alla Dovlatova came to Tallinn’s Kadriorg Palace and museum to travel back to the extravagant Tsarist era.
Big Bang the #EstonianWay with Kristine Virsnīte

Big Bang the #EstonianWay

Latvian TV journalist and blogger Kristine Virsnīte goes to Tartu to explore family fun in Estonia.
Russian Celebrities and Influencers

City break the #EstonianWay

Take a break in Tallinn and press pause on everyday life. Grab your squad and explore this compact city where new art, food and entertainment spots are sprouting up all around.
Haapsalu offers unique perspective to Russian heritage in Estonia

Russian heritage the #EstonianWay

During the days of the Russian Empire, Estonia was a holiday destination of nobility. Retrace the footsteps of Estonia’s classical Russian heritage with journalist Polina Sokhranova.

Events and Happenings

Making music the #EstonianWay with Post Malone

Making music the #EstonianWay

The award-winning superstar Post Malone breaks out some serious tunes on Estonian startup scene’s latest invention the Mash Machine.
Battle Beast

Partying the #EstonianWay

Finnish metal band Battle Beast comes to the Tallinn Old Town for a night to party like it's 1518.
Easter the #EstonianWay with Ashwin Bharwaj

Easter the #EstonianWay

We invited journalist Ashwin Bhardwaj over to Estonia to try out things the Estonian Way.
Becs Williams

Takeaway the #EstonianWay

Nowadays, you can have your favourite dish delivered to your doorstep, but what if you crave something other than food – like a sauna?
Christmas the #EstonianWay with Wanderers & Warriors

Christmas the #EstonianWay

Get in the Christmas spirit like Estonians would have 200 years ago. Join travel bloggers Charlie and Lauren as they make their own handicraft tree ornaments.
Family blogger Krista Ahola enjoying her trip to Pärnu

A superhero the #EstonianWay

Krista Ahola, author of the Finnish family blog Puutalobaby, and her kids travel to Lottemaa to meet a local Estonian superhero Lotte.
Jewellery the #EstonianWay with Maija Armaneva

Jewellery the #EstonianWay

Fashion stylist and blogger Maija Armaneva travels to Setomaa to try on the region’s distinctive, traditional costume known for its ornate jewellery.

Christmas and Winter

Billy Perry

Off-road BMX the #EstonianWay

Billy Perry, a YouTuber & BMX rider from the US, goes off-road BMX the Estonian way – in the snow.
Ritual the #EstonianWay with Todd Pitock

Ritual the #EstonianWay

Smoke, steam, ice and moonshine: U.S. journalist Todd Pitock explores four of the elements that create a physical and spiritual healing experience in a Võrumaa smoke sauna.
Christmas the #EstonianWay with Wanderers & Warriors

Christmas the #EstonianWay

Get in the Christmas spirit like Estonians would have 200 years ago. Join travel bloggers Charlie and Lauren as they make their own handicraft tree ornaments.
Winter's tale the #EstonianWay with Irina & Anton Konstantinov

Winter's tale the #EstonianWay

If you love everything about the winter holiday season, then Tallinn will exceed your expectations. Come along with the Konstantinov family as they explore the dreamiest winter activities in Tallinn.

Browse all

Austin Augie

Celebrating a birthday the #EstonianWay

YouTuber & BMX rider Austin Augie celebrates Estonia's 100th birthday by playing in a special ice hockey match.
Baking bread the #EstonianWay

Baking bread the #EstonianWay

Luxury travel expert and Harper’s Bazaar journalist Anthony Berklich learns to make traditional rye bread with former First Lady of Estonia.
Shai Chung

Yoga-ing the #EstonianWay

Come along with American blogger Shai Chung as she tries yoga on a river, the Estonian way.
Mustafa Kacar

Street fashion the #EstonianWay

Social media influencer Mustafa Kacar creates DIY street fashion with Estonian designer Roberta Einer.
PrettyAndFun

Superfood the #EstonianWay

American blogger Cait Weingartner discovers how Estonians do superfood while foraging wild dandelions.
Ritual the #EstonianWay with Todd Pitock

Ritual the #EstonianWay

Smoke, steam, ice and moonshine: U.S. journalist Todd Pitock explores four of the elements that create a physical and spiritual healing experience in a Võrumaa smoke sauna.
Billy Perry

Off-road BMX the #EstonianWay

Billy Perry, a YouTuber & BMX rider from the US, goes off-road BMX the Estonian way – in the snow.
Anthony Panza

Going to the sauna the #EstonianWay

Experience a true Estonian smoke sauna – and a dip in a frozen lake – with YouTuber & BMX athlete Anthony Panza.
Making music the #EstonianWay with Post Malone

Making music the #EstonianWay

The award-winning superstar Post Malone breaks out some serious tunes on Estonian startup scene’s latest invention the Mash Machine.
Harmony the #EstonianWay with Kristine Garklava

Harmony the #EstonianWay

In the forests of South Estonia, two architectural masterpieces let visitors tune in to nature. TV host and journalist Kristine Garklava visits both to achieve pure harmony with the wild.
Jewellery the #EstonianWay with Maija Armaneva

Jewellery the #EstonianWay

Fashion stylist and blogger Maija Armaneva travels to Setomaa to try on the region’s distinctive, traditional costume known for its ornate jewellery.
Motocross the #EstonianWay with Edavardi

Motocross the #EstonianWay

A little snow doesn’t stop adrenaline junkies from racing off-road motorcycles in Estonia. Join Latvian rapper Edavārdi as he takes Europe’s largest stationary indoor motocross hall for a spin.
Museum the #EstonianWay with Indra Salcevica

Museum the #EstonianWay

Fashion stylist Indra Salcevica discovers how The Estonian National Museum tells the story of a nation through surprising, interactive technology that’s anything but boring.
Safari the #EstonianWay

Safari the #EstonianWay

Rubén Díez aka Lethal Crysis takes the wheel in an adrenalin-filled safari the #EstonianWay – which, of course, ends with sauna!
Swinging the #EstonianWay with Petra Martin

Swinging the #EstonianWay

Journalist Petra Martin of Germany’s Bayerischer Rundfunk takes on Estonia’s extreme form of 360-degree swinging called ‘kiiking’.
Caring the #EstonianWay with Petra Martin

Caring the #EstonianWay

World Cleanup Day began in Estonia and has become the world’s largest civic initiative. Join journalist Petra Martin as she helps keep local nature clean and pure.
#EstonianWay of a leaning tower with Johannes Hulsch

Autumn break on the island of Saaremaa

German photographer Johannes Hulsch comes to Saaremaa island for a sunset photoshoot at Estonia’s most famous leaning tower – Kiipsaare lighthouse.
Haapsalu offers unique perspective to Russian heritage in Estonia

Russian heritage the #EstonianWay

During the days of the Russian Empire, Estonia was a holiday destination of nobility. Retrace the footsteps of Estonia’s classical Russian heritage with journalist Polina Sokhranova.
Pierre Mathon

Preparing for winter the #EstonianWay

Come along with Michelin star chef Pierre Mathon as he preserves local Estonian food for winter.
Big Bang the #EstonianWay with Kristine Virsnīte

Big Bang the #EstonianWay

Latvian TV journalist and blogger Kristine Virsnīte goes to Tartu to explore family fun in Estonia.
Family blogger Krista Ahola enjoying her trip to Pärnu

A superhero the #EstonianWay

Krista Ahola, author of the Finnish family blog Puutalobaby, and her kids travel to Lottemaa to meet a local Estonian superhero Lotte.
Spring cleaning the #EstonianWay

Spring cleaning the #EstonianWay

What’s it like to be a modern-day chimney sweep? Michael Friemel, host of the German travel show “da will ich hin!” on ARD/3sat, finds out.
Skyscraper the #EstonianWay

Skyscraper the #EstonianWay

Follow the Prague-based travel vloggers behind Honest Guide as they climb Tallinn’s tallest medieval structure: St. Olaf’s Church.
Choral music the #EstonianWay

Choral music the #EstonianWay

Come explore the raw beauty of North Estonian nature and the Estonian way of music – choral singing – with world-renowned composer Bob Chilcott.
Massage the #EstonianWay

Massage the #EstonianWay

How will British chef & TV host Jack Stein handle the Estonian way of massage – whisking – which involves a sauna and a bundle of twigs?
Estonian way of romance

Romance the #EstonianWay

See how to plan a rustic, Estonian date on the heart-shaped lake with Erik Nilsson, participant on the Swedish reality TV show Farmer Wants a Wife.
Marianne Zitting

Sauna the #EstonianWay

Marianne Zitting, a journalist at Finnish newspaper Iltalehti, experiences a unique type of Estonian sauna.
Canon Photos

Midsummer the #EstonianWay

We invited brothers Henry and Piers Nathan from Canon Photos over to Estonia to try out things the Estonian way.
Battle Beast

Partying the #EstonianWay

Finnish metal band Battle Beast comes to the Tallinn Old Town for a night to party like it's 1518.
#EstonianWay of traffic jam with Phoebe Smith

Traffic jam the #EstonianWay

One of the only traffic jams you’ll find in Estonia is on the boardwalks of a nature reserve on a sunny day. Travel writer Phoebe Smith skips the congestion by going off-trail bog walking.
Fresh juice the #EstonianWay

Fresh juice the #EstonianWay

In early spring, you can drink birch sap moments after it pours out of a tree. Birdwatcher and activist Mya-Rose Craig checks out the tapping process and tries fresh birch juice for herself.
Tracing Estonian Heritage

Tracing Back Estonian Heritage

Learn what it means to have roots in Estonia
Spying the #EstonianWay with Mya-Rose Craig AKA Birdgirl

Spying the #EstonianWay

The 380+ bird species spotted in Estonia annually make it one of Europe’s best places for bird watchers like Mya-Rose Craig to stake out and do some spying (on birds, that is).
Relaxing the #EstonianWay with cross-country skier Frode Estil

Relaxing the #EstonianWay

We invited Norwegian former cross-country skier Frode Estil to Estonia to try relaxing the Estonian way.
Beach fun the #EstonianWay with young pro skateboarder Sky Brown

Beach fun the #EstonianWay

We introduced skateboarder Sky Brown to a new sport – slacklining – and proved it doesn’t have to be summer to enjoy the beach in Estonia.
Russian Celebrities and Influencers

City break the #EstonianWay

Take a break in Tallinn and press pause on everyday life. Grab your squad and explore this compact city where new art, food and entertainment spots are sprouting up all around.
#EstonianWay of shopping with Valeriya Sokolova

Shopping the #EstonianWay

Russian Instagram blogger Valeriya goes on a hunt for the most stylish present in Tallinn.
The #EstonianWay of ice hockey with Jari Kurri

Ice hockey the #EstonianWay

Jari Kurri, the ice hockey legend from Finland, takes on a new battle on ice — the game of WildEst.
Island life the #EstonianWay with TV food presenter Alexei Zimin

Island life the #EstonianWay

Star Chef and food journalist Alexei Zimin embarks on a cooking trip off the beaten track to the little known Estonian island of Viirelaid.
Date night the #EstonianWay with Aleksandr Snitovskii

Date night the #EstonianWay

Aleksandr Snitovskii sets off for a date with Valeriya on the winding coast of Estonia.
Making gin the #EstonianWay with Ivan Glushkov

Making gin the #EstonianWay

GQ Russia journalist Ivan Glushkov learns the basics of Estonian gin distilling tradition on the island of Saaremaa.
Radhika Aligh

Sightseeing the #EstonianWay

London Evening Standard journalist Radhika Aligh tries her hand at sightseeing the Estonian way.
Ashwin Bhardwaj

Canoeing the #EstonianWay

We invited journalist Ashwin Bhardwaj over to Estonia to try out things the Estonian Way.
Easter the #EstonianWay with Ashwin Bharwaj

Easter the #EstonianWay

We invited journalist Ashwin Bhardwaj over to Estonia to try out things the Estonian Way.
Satoshi Miyagawa

Country 2.0 the #EstonianWay

Satoshi Miyagawa, a Japanese startup promoter, tries out Estonia's e-Residency program for himself.
Kipper the #EstonianWay with Jack Stein

Kipper the #EstonianWay

Herring is a fish both Brits and Estonians will recognise, but celebrity chef Jack Stein puts yet another unique spin on British kipper by using traditional, Estonian ingredients.
Jon Cardwell

Swimming the #EstonianWay

Get a glimpse into the world of winter swimming in the Tallinn harbour with UK journalist Jon Cardwell.
Playground the #EstonianWay

Playground the #EstonianWay

Estonia is known for some pretty crazy sports – from kiiking to sauna marathons – so it may not surprise you that even kids’ playgrounds can be quite extreme!
Karina Oliani

Diving the #EstonianWay

Karina Oliani, an extreme athlete from Brazil, goes to Rummu quarry to try diving the Estonian way.
Lina Sjölund

Fika the #EstonianWay

See how to enjoy the famous Swedish coffee break 'fika' with Aftonbladet journalist Lina Sjölund above Tallinn.
Hugo Décrypte

Island hopping the #EstonianWay

See why island hopping gets better in Estonia during winter with French YouTuber Hugo Décrypte.
Visiting a museum the #EstonianWay

Visiting a museum the #EstonianWay

Visiting Estonian museums is an interactive experience. Russian actress Alla Dovlatova came to Tallinn’s Kadriorg Palace and museum to travel back to the extravagant Tsarist era.
Chocolate the #EstonianWay with Alla Dovlatova

Chocolate the #EstonianWay

A gourmet dessert gets a healthy, Estonian twist when actress Alla Dovlatova and her kids try making chocolate infused with kama – a traditional mix of grains.
Wasabi the #EstonianWay with Satoshi Miyagawa

Wasabi the #EstonianWay

Satoshi Miyagawa, a Japanese startup promoter, tries out ‘wasabi’ the #EstonianWay from a wild, local plant.
Winter's tale the #EstonianWay with Irina & Anton Konstantinov

Winter's tale the #EstonianWay

If you love everything about the winter holiday season, then Tallinn will exceed your expectations. Come along with the Konstantinov family as they explore the dreamiest winter activities in Tallinn.
Becs Williams

Takeaway the #EstonianWay

Nowadays, you can have your favourite dish delivered to your doorstep, but what if you crave something other than food – like a sauna?
Christmas the #EstonianWay with Wanderers & Warriors

Christmas the #EstonianWay

Get in the Christmas spirit like Estonians would have 200 years ago. Join travel bloggers Charlie and Lauren as they make their own handicraft tree ornaments.
Kayaking the #EstonianWay

Kayaking the #EstonianWay

Ski editor for The Sunday Times Sean Newsom knew he had to try this insane version of downhill kayaking on snow from the instant he heard about it.